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A Great Employee Experience matters a lot: 5 factors that can enhance it

Factors enhancing Positive employee experience

New data reveals the significant impact of the employee experience on organizational growth. While previous business strategies have prioritized the customer experience, executives often neglect the importance of employees. However, research conducted by Salesforce indicates that improving the employee experience can increase revenues by up to 50%.

To help executives enhance the employee experience, a study was conducted for the forthcoming book “The Experience Mindset.” The study involved thousands of employees and executives from various industries worldwide, and through regression analysis, five key drivers of a better employee experience were identified:

Mutual trust: 

Mutual trust involves trust between employees and the organization, as well as trust from the organization towards its employees. This trust leads to employee empowerment, motivation, creativity, collaboration, and improved retention. Companies like Apple and Ritz-Carlton demonstrate empowerment by allowing employees to solve customer problems without seeking special approvals.

C-suite accountability: 

C-suite accountability entails leaders actively listening to employees and addressing their needs. It also involves creating a culture where employee experience is prioritized. Many companies have a gap between their talk and actions in this regard. Establishing cross-functional teams and regular employee feedback mechanisms can ensure accountability.

Alignment of employee values and company vision: 

Employees desire to align with their company’s values. The C-suite is responsible for clearly articulating these values and ensuring that corporate actions align with them. Establishing clear goals and milestones that connect employees to the company’s mission is crucial. Airbnb, for example, conducts separate “core values interviews” to assess cultural fit during the hiring process.

Recognizing success: 

Recognition is a cost-effective way to boost employee engagement, leading to increased loyalty, retention, and productivity. Recognition involves not only praise but also identifying and nurturing potential. Unilever implemented a leadership development program focused on individual purpose, resulting in higher job inspiration among participants.

Seamless technology to reduce friction: 

Technology should be implemented to increase productivity and reduce effort for employees. However, many companies struggle with integrating different applications, leading to frustration and reduced satisfaction among employees. Providing seamless technology can enhance the employee experience and prevent unnecessary friction.

To revitalize the employee experience, it is essential to prioritize trust, C-suite accountability, alignment, recognition, and seamless technology. These elements are interconnected and contribute to a stronger employee experience, resulting in happier customers, satisfied leaders, and improved competitiveness. As companies navigate the post-pandemic landscape, focusing on their people and balancing customer and employee experiences will be crucial for long-term success.

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