The rise of sleep retreats and ‘Hurkle-Durkling’ in travel trends

travel trend Hurkle durkling

The latest travel trend for 2025, “hurkle-durkling,” fuses relaxation and self-care. It accentuates the need to slow down and rest during holidays. Inspired from a Scottish phrase meaning to lounge about in bed for a whole day, the newly introduced concept is hitting the right chord among travelers craving mental and physical renewal in the fast-paced urban life.

Sleep retreats for wellness

Sleep retreats are fast becoming hotspots for people to escape the daily grind and reset. They provide a perfect mix of wellness practices and a calming environment, designed for sleep and relaxation. Guests are treated to therapies such as massage, spa treatments, guided meditations, and sleep therapy that promote mental well-being and restorative deep sleep. Options are abundant to fulfill the demands brought upon by this growing trend, with choices in high-end accommodation ranging from snug hotels to quiet Airbnbs, providing a chance to really disconnect and recharge.

Winter getaways embrace cosy relaxation

The “hurkle-durkling” trend has particularly gained traction during winter months, aligning perfectly with the desire to stay cozy indoors. Megan Hajduk, General Manager of The Williams Inn in Williamstown, Massachusetts, revealed their Literary Sabbatical package as a nod to this trend. Guests can enjoy curated in-suite libraries, combining relaxation with intellectual engagement in a serene atmosphere.

According to Hilton, the top reason people traveled in 2023 was to “rest and recharge,” underscoring the increasing importance of wellness-focused experiences. As winter getaways embrace the concept of slowing down and prioritizing self-care, it’s no surprise that “hurkle-durkling” is on the rise. Whether through sleep retreats or luxurious stays promoting rest, travelers now view vacations as a chance to prioritize their mental health and well-being.

With its focus on mindful relaxation, this trend sets a new benchmark for travel, redefining the art of vacationing. No more hurried itineraries, it’s just relax and rejuvenate for a better stress free tomorrow.

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