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The Latest Trend: Shaving Eyebrows for a Radical Beauty Transformation

eyebrow trends

In the ever-evolving landscape of beauty and self-expression, eyebrows have played a pivotal role in shaping individual identities. From the fine lines of the 1990s to the bold, bushy brows of the 2010s, the beauty industry has witnessed a surge in eyebrow-related services, with eyebrow and eyelash salons experiencing a 28% growth, generating over $1 billion in revenue in Spain alone in 2023.

Eyebrows have been considered a defining feature that reflects societal changes and women’s empowerment. Facialist Mariona Villanova notes that as women’s voices become louder and more assertive, their eyebrows grow bigger, contributing to the overall expression of identity. Eyebrows are seen as a tool to frame the face, create facial symmetry, and even influence perceptions of age.

A new trend

However, a recent surprising trend has emerged among Gen Z individuals who seek to repurpose 2000s aesthetics. Influencers like Bella Hadid and Doja Cat have been seen sporting skinny brows, inspiring countless women on TikTok to shave the outer corners of their eyebrows and redraw them at a higher angle, creating a lifted effect similar to a facelift. This daring move has gained traction, challenging conventional beauty norms and pushing the boundaries of self-expression.

Some celebrities, including Jodie Turner-Smith, Amelia Hamlin, and Doja Cat, have taken it a step further by completely erasing their eyebrows. The act of shaving eyebrows, once associated with punks, goths, and drag queens, has found a place in mainstream beauty culture, particularly on platforms like TikTok.

How to achieve the look

Makeup tutorials now abound on achieving the “no brow” look without resorting to shaving. By using setting gel, primer, and concealer, individuals can create the illusion of invisible brows. However, for those brave enough to take the razor to their brows, Australian brand Make My Shave provides safety tips, emphasizing the importance of using a razor with a moisture cushion to prevent cuts and irritation.

The brand reassures that shaved eyebrows generally grow back within four to six weeks, depending on factors like age, health, and genetics. Special care is recommended, including applying additional SPF to protect the recently exposed brows from sunburns. As beauty trends continue to evolve, the act of shaving eyebrows emerges as a bold form of self-expression, challenging norms and embracing the freedom to redefine one’s appearance in a rapidly changing beauty landscape.

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