We’re living in a world that’s screaming for climate action. From governments and investors to customers and even employees, everyone wants businesses to go green. Not just because it’s “trendy,” but because the planet depends on it. Still, many big companies are dragging their feet when it comes to clean tech.
So, what’s stopping them? And how can they fix it? Let’s break it down
1. They’re Not Sure About the Tech
One of the biggest reasons? Companies just don’t feel confident in new clean tech. They’re not sure if it works, how risky it is, or what it’ll cost them in the long run.
But here’s the thing: not acting is now riskier. McKinsey even said companies could lose up to 20% of profits by 2030 if they don’t decarbonize.
The solution? Start small. Demo projects can help companies test things out with less risk. Like how Wells Fargo piloted energy-saving motors — and boom, they saw over 50% power savings. That gave them the confidence to roll it out wider.
2. Internal Culture Isn’t Helping
Some companies have Chief Sustainability Officers, but their role is often treated like a checkbox. Real progress needs everyone, not just one person at the top, to care and take action.
One way to build that mindset? Join peer groups. Sharing ideas and learning from others doing the same thing helps build momentum. It turns “meh” into “let’s do this.”
3. Everyone’s Working in Silos
This is the big one. A lot of industries work in bubbles. One company might crack a cool, clean solution, but no one else hears about it.
Collaboration > competition. Sharing info, tools, and tech helps everyone move faster. And the faster we move, the better shot we have at a sustainable future.
Final Thought
Companies that overcome these barriers won’t just do good for the planet — they’ll stay ahead in the low-carbon economy. Clean tech is no longer optional. It’s the way forward. MiniMines is one example, driving change in EVs and sustainable tech with real impact. A company to watch.
