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Apple Acquires Mira AR Headset Startup

Apple AR headset

According to a report by The Verge, Apple Inc (AAPL.O) has reportedly acquired Mira. A Los Angeles-based AR startup famous for producing headsets for various companies and even the U.S. military. The information was cited from a post on Mira CEO’s private Instagram account and a source familiar with the matter.

Apple Challenging Meta in the Augmented Reality Arena

This acquisition follows Apple’s recent announcement of the Vision Pro, an expensive augmented-reality headset. Which is seen as one of the company’s most daring endeavours since the launch of the iPhone over ten years ago. Apple’s entry into this market poses a challenge to Meta Platforms which currently dominates the augmented reality space.

Apple’s entry into the augmented reality headset market will put it in direct competition with Meta. As both companies vie for consumer adoption in a market that has seen limited success so far.

Apple’s Strategic Acquisition of Mira

This move follows years of contention between Apple and Meta on various issues such as user privacy and control of developer platforms. The recent acquisition of Mira by Apple aligns with its strategy to strengthen its position in the AR space.
Mira has notable contracts with the U.S. military, including agreements with the U.S. Air Force and Navy, according to government records and press releases cited by The Verge.

While Apple confirmed the acquisition, the company typically remains tight-lipped about its intentions and plans when acquiring smaller technology companies. Nonetheless, this move indicates Apple’s ongoing commitment to advancing AR technology. And its determination to compete with industry leaders like Meta in this rapidly evolving field.

Apple’s Visionary Leap & commitment to AR tech

Apple has successfully on-boarded a team of at least 11 employees from Mira. This move signifies Apple’s strategic efforts to bolster its expertise in the field of augmented reality. This acquisition highlights Apple’s commitment to AR technology and its determination to establish itself as a prominent player in the field.

By combining Mira’s technical capabilities with Apple’s vast ecosystem, the stage is set for exciting advancements in AR experiences and applications. With the recent launch of the Vision Pro headset and the integration of Mira’s team. Apple is well-positioned to drive innovation and shape the future of AR technology.

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