Google, the search engine giant, has unveiled its list of the most searched topics by Indian Internet users in 2024. With billions of searches conducted daily worldwide—15% of them being brand new—India’s search habits this year showcased a diverse blend of interests and curiosities.
Sports, a top draw
Sports continued to captivate the nation, with searches ranging from the Indian Premier League (IPL) to the global stage of the Olympics. Entertainment dominated as well, with audiences diving into hits like Stree 2, the growing wave of K-dramas, and the indie music sensation Nadaaniyan. Quirky memes described as ‘demure and mindful’ and evolving slang terms also trended, reflecting India’s playful and evolving digital culture.
This year, Indian users delved deeper into new societal themes. Relationships took center stage with discussions around the Orange Peel Theory and the emerging trend of Throning Dating. At workplaces, Gen Z’s innovative and humorous takes on office dynamics—such as boss memes—captured significant attention.
Let’s be practical, baby!
Practical searches also highlighted how Google remains a vital tool for everyday life. From the logistics of ‘how to vote’ to real-time updates like ‘AQI near me,’ Indians relied on the platform to navigate their day-to-day lives. Many sought clarity on global events, with one curious query being the meaning of All Eyes on Rafah.
Travel, both international and domestic, remained a key theme. Indian wanderlust extended from the serene beaches of Bali to the historic streets of Azerbaijan, while homebound explorers flocked to Manali’s mountains for a mix of adventure and cultural discovery. The culinary world wasn’t left behind, as India’s love for food shone through in the wide array of recipes searched for, showcasing the nation’s unending curiosity for diverse flavors.
India’s Google searches this year not only reflected a nation eager to learn and explore but also one that’s deeply connected to its roots while embracing global trends.
