Know what is the In thing now

Style experts on key trends in India’s sustainable fashion

Sustainable fashion

There is a common misconception that sustainable fashion is only accessible to the wealthy, as rapid and cheap fashion dominates the media. However, the truth is that anyone who wants to make smart shopping choices can access sustainable clothing. In India, sustainable fashion has been gaining momentum. This is because people are becoming more aware of the environmental and social impact of the fashion industry.

Shilpi Gupta, founder of Shilpi Gupta’s Design and Chairperson of IMS DIA Institute, emphasized in an interview with HT Lifestyle that the popularity of sustainable and organic clothing reflects the adoption of eco-friendly design trends by modern consumers. The demand for organic textiles is growing in tandem with the expanding market size. Sustainable choices can also be financially advantageous when clothing is worn repeatedly in various ways and styles.

The Options to style in an eco-friendly way

According to Gupta, one of the best and affordable ways to enhance your wardrobe sustainably is through capsule wardrobes. Choosing quality over quantity and embracing minimalism can yield satisfying results. It is now easier than ever to design a sustainable wardrobe that is both safe for the environment and stylish. A capsule wardrobe consists of simple, neutral-colored clothing and accessories, creating an elegant and distinctive look. White, black, and cream colors play a crucial role in creating elegant and simple attire, while golden accessories remain timeless.

Gupta also recommended elegant stilettos for both professional and social settings. These may include a striking purse to balance colours and enhance the appearance of an outfit. Cork, hemp, organic cotton, recycled cotton, and linen are some of the raw materials driving the expansion of sustainable fashion. Denim, a material that never goes out of style, can be chosen in eco-friendly options like organic cotton or hemp. Versatile dresses made from eco-friendly materials like Tencel or bamboo are essential pieces that can be dressed up or down. For cozy winter sweaters, look for sustainable options made from wool or alpaca.

Circular fashion, which involves designing clothing that can be reused, recycled, or repurposed, is an important aspect of sustainability. Gupta advised consumers to look for clothing made of organic materials that minimise water usage and chemical dyes. Switching from traditional cotton to eco-friendly textiles helps conserve natural resources such as water and land while improving soil health. Brands are also focusing on increasing the durability of their products to extend their lifespan.

The Latest trends

Designer Renesa Rastogi from Label RCKC Aurum highlighted the continued growth and evolution of sustainable fashion in India. Some key trends include the use of organic and natural fabrics like organic cotton, hemp, bamboo, and linen. These are grown without harmful chemicals. Minimalist fashion and capsule wardrobes encourage a mindful approach to dressing by investing in versatile and timeless pieces. Upcycling and recycling techniques are reducing waste by creatively repurposing old garments and materials. The slow fashion movement, emphasizing quality and mindful consumption, is gaining traction. Local artisans and traditional craftsmanship are being supported, preserving cultural heritage and providing livelihood opportunities.

Sustainable fashion is indeed pocket-friendly

This clearly shows that sustainable fashion is not limited to the wealthy but accessible to anyone who wants to make environmentally and socially conscious choices. By embracing sustainable fashion, individuals can contribute to a more responsible and ethical fashion industry.

You might also be interested in

Get the word out!