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Pantone Reveals Peach Fuzz as the Color for the Year 2024

Pantone Reveals Peach Fuzz as the Color for the Year 2024

The renowned design and color authority, Pantone, has announced their choice for the 2024 color of the year: a delicate pinkish-orange shade known as “Peach Fuzz” or officially designated as “Pantone 13-1023 Peach Fuzz.” This hue is described as velvety, gentle, and subtly sensual, captures the essence of warmth and modern elegance.

Pantone is widely recognized for its color-matching system and is responsible for the annual selection of the year’s color through their Pantone Color Institute. In a statement, Leatrice Eiseman, the executive director of the Pantone Color Institute, explains that this year’s choice reflects our inherent desire for connection and closeness.

“Peach Fuzz” effortlessly bridges the gap between the youthful and the timeless, offering a compassionate and tactile embrace. As Pantone continues its color trend forecasting research, this choice embodies the spirit of compassion and serves as a symbol of our longing for human connection in an ever-evolving world.

Towards Calmness and Renewal

Since 1999, Pantone has been unveiling its annual color of the year to engage the design community and color enthusiasts worldwide in meaningful conversations about color. This tradition, initiated by Laurie Pressman, the Vice President of the Pantone Color Institute, aims to capture the prevailing color influences of the era.

To determine the color of the year, a dedicated team of experts meticulously analyzes various aspects, including movies, art, fashion, design, travel destinations, and technological advancements. They also delve into forecasting tools, color psychology research, and other resources to anticipate upcoming trends. Based on this extensive research, they carefully select a single color that they believe embodies the essence and sets the tone for the year ahead.

“Peach Fuzz” stands as Pantone’s 25th color of the year, succeeding the bold and vibrant “Viva Magenta” chosen for 2023. This shift in tone reflects the transformative stage the world experienced during the past year. As Leatrice Eiseman explains, Pantone celebrated the emergence from the challenges of the pandemic and social unrest in 2023. Viva Magenta was selected to evoke vitality, strength, and grace during this period of recovery and renewal.

This year, Pantone introduces “Peach Fuzz,” a shade that exudes a sense of tranquility and gentle rejuvenation. It represents a departure from the vibrancy of the previous year, embracing a more serene and calming aesthetic. As the world continues to evolve, Pantone’s color of the year serves as a symbolic guide, encouraging introspection, and embracing the subtle power of understated beauty.

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