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New beauty craze: ‘Martini makeup’ – a twist in trends

The new trend of Martini makeup

The latest beauty sensation sweeping the internet comes with a unique twist: ‘Martini makeup.’ This trend, characterized by its bold and vibrant aesthetics, has garnered attention and admiration from beauty enthusiasts worldwide, setting a new standard for makeup artistry. Social media platforms are ablaze with posts and tutorials showcasing the mesmerizing world of #MartiniMakeup.

Who started it?

New York City makeup artist Brittney Foley, aged 30, enthusiastically introduced the Martini makeup trend through a viral tutorial. She described it as the antithesis of the previous strawberry-themed makeup trend, leaning more towards an unapologetically bold and daring appearance. The trend has captivated the beauty community, amassing a staggering 1.5 million views under its dedicated TikTok hashtag.

What is it?

Martini makeup aficionados are creatively replicating the luxurious essence of the iconic cocktail in various ways, including classic, dirty, and even espresso martini-inspired looks. The key elements of this trend involve sharp eyeliner wings, shimmering powders applied to the eyelids, and, for those with a penchant for extravagance, olive-hued shadows to make a striking statement.

Beauty influencer Zoe Kim Kenealy, 27, hailing from Boston, is credited with pioneering the “dirty martini makeup” movement in November 2022. Kenealy, known for her role in popularizing beauty trends like “Cold Girl” makeup, which emulates an après-ski glow, and the “crying” makeup craze, which encourages the portrayal of faux sorrow for a softer appearance, believes that Martini makeup is all about creating a lush and luxurious vibe.

According to Kenealy, the makeup look should harmonize with one’s choice of beverage, echoing the bold and elegant sensations experienced while sipping a martini at a bar. She explained how the trend captures the energy of the moment, making it perfect for capturing stunning photos.

It’s hugely popular

On the digital landscape, the MartiniMakeup hashtag has gained remarkable traction, amassing over 1.5 million views on TikTok alone. Beauty content creator Claudia Neacsu, aged 27, from the United Kingdom, showcased her Martini makeup artistry in a TikTok video that garnered over 659,000 views. Neacsu’s makeup masterpiece involved a combination of green shades from Natasha Denona’s Yucca eye shadow palette ($69), Natasha Denona’s Macro Tech eye crayon in “Willow” ($24), and L’Oréal’s Telescopic mascara ($11.99).

The response from viewers was overwhelmingly positive, with comments such as “Omg! This is a must-try!” and “Stunning” flooding in. The trend’s allure even inspired one viewer to express their admiration with a “martini glass” emoji.

In summary, Martini makeup has taken the beauty world by storm, offering a fresh and exciting way to express individuality through makeup artistry. With its captivating aesthetics and the ability to mirror the elegance of a martini, it’s no wonder that beauty enthusiasts are toasting to this glamorous trend on social media platforms worldwide.

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