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“Kadam Project”: A Pioneering Venture in Sustainable Handcrafted Heirloom Fashion

sustainable handloom Kadam project

What is “Kadam Project’?

Asha Gautam, a prominent figure in the world of handcrafted heirloom clothing with a 25-year legacy, introduces the groundbreaking “Kadam Project,” representing a notable leap towards the revitalization of timeless, handcrafted fashion. This initiative spans saris, bridal couture, and festive attire, promoting sustainability, environmental consciousness, and a circular design process.

Gautam Gupta, Creative Head at Asha Gautam, emphasizes the project’s significance in the current climate, where climate change concerns dictate a need for responsible fashion. Kadam aims not only to slow down the creation of new garments but also advocates for the judicious reuse of existing pieces for future consumption.

The craftsmanship behind the Kadam Project involves a dedicated team of skilled artisans, investing two months to a year in creating each piece. Asha Gautam encourages the utilization of existing treasures, endorsing the recycling and upcycling of traditional Indian textiles such as Banarasi, Paithani, Kanjeevaram weaves, Bandhani techniques, Kalamkari hand-painted pieces, Zardosi, and Convent embroidered fabrics.

How does this project help?

Vintage textiles, some dating back four to five decades or more, receive a new lease on life through the Kadam Project. Real zari threads in silver or gold, which may lose their sheen over time, are meticulously refurbished by skilled artisans, seamlessly integrated into new bases with motifs, jal, borders, and pallu tailored to the client’s preferences. Sophisticated embroidery techniques enhance these upcycled creations, incorporating artwork from the original sarees. Luxurious fabrics such as organza, tissue, chiffon, and alternative weaves like kota transform the overall aesthetic of the new pieces.

Asha Gautam’s commitment to sustainability goes beyond clothing creation. Leftover materials find purpose as potlis and tassels, contributing to the overall sustainability of the process. However, the intricacies of recycling and upcycling require a careful evaluation of the original fabric’s strength. Strengthening measures, including fabric fusion, are implemented to ensure the enduring quality of the final product.

The Kadam Project marks a significant milestone in Asha Gautam’s journey, solidifying their position as pioneers in sustainable, handcrafted heirloom fashion, emphasizing the fusion of tradition, craftsmanship, and environmental consciousness.

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