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Gen Alpha on Socials: Navigating the Tween Tech Revolution

Gen Alpha on social media

Welcome to the era of Gen Alpha on social media! In this exploration, we’re diving deep into the world of the next generation—combining young Gen Zers with Gen Alpha—and how they’re reshaping social media dynamics. From content creation to influencers and the rise of startups, let’s uncover the opportunities and risks involved.

The Rise of Content Creators in Gen Alpha

Move over Barbie dolls and Razor Scooters, Gen Alpha has a different wish list: access to TikTok for content creation. These kids aren’t just demanding iPhones; they want to be the next big influencers. It’s not surprising that their top career choice is to become YouTubers or vloggers. Influencers like Ryan Kaji and Charli D’Amelio are their modern-day idols, showcasing a shift in career aspirations from previous generations. The desire to create content isn’t new; even a decade ago, kids were using apps like “Video Star.” However, the significant change is that today’s generation wants their content to be shared publicly, thanks to platforms like TikTok.

Changing Social Media Landscape Over Generations

With more than half of U.S. children owning a smartphone by age 11, the social media landscape for Gen Alpha is vastly different from previous generations. While older Gen Zers started with platforms like YouTube and AIM, Gen Alpha’s introduction is through iPhones and Instagram. However, the safety concerns around platforms like TikTok are real for parents. Despite the popularity of TikTok among kids, YouTube Kids stands out as a safer alternative, offering a platform dedicated to children with parental controls and moderated content.

Monetization of Kid Creators

The concept of investing in creators as an asset class is gaining traction. Ventures like Slow Ventures’ Creator Fund and Creative Juice’s Juice Fund are supporting content creators. Studios like Pocket.watch are helping kid creators become billion-dollar franchises. Ryan Kaji, a nine-year-old YouTuber, earned an estimated $200 million in 2020 from branded toys, clothing, and TV deals, showcasing the massive potential in this space.

Gen Alpha Influencers in Different Shades

Gen Alpha influencers come in various forms—from educational content creators to those who create content under parental supervision. Examples include North West’s TikTok account (kimandnorth), showcasing the nine-year-old’s playful and sometimes chaotic videos.

Controversies Surrounding Kidfluencers

However, the rise of “kidfluencers” raises ethical concerns. Parents posting content of their young children may expose them to potential dangers, and as these kids grow older, they may face challenges erasing videos or photos shared without their consent. Lawsuits and criticism against parents exploiting their children for financial gains are becoming more common.

While Gen Alpha is still in its early years, its impact on culture, consumerism, and the digital landscape is already evident. Brands need to understand the evolving characteristics of this generation and adapt to their digital inclinations. As Gen Alpha comes of age, their imprint on the world through social media platforms will be significant. So, here’s to Gen Alpha—the iPad kids—and the exciting journey ahead as they shape the digital landscape of tomorrow! And in the spirit of nostalgia, a glimpse into the author’s 2007 influencer era proves that timing is everything in the ever-evolving world of social media.

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