In a world driven by fast fashion and ever-changing trends, a new movement is emerging among young people: Do it yourself stitching. This has not been the only motivation encouraging the practice of sewing clothes. In fact, it has led to a rise in sustainable fashion. With every year more and young people turn to sewing. They are trying to create a new fashion with a more ecological approach.
Stitching for a sustainable future
Sewing has emerged as a helpful tool for those who try to live a sustainable life. People in India are now preferring stitch and sew. They embrace it as a culture that helps them wear what they wants with an added advantage of having environmental impact. Sewing is not a craft but a specific aspect of the past. Further, it is a very current way to make statements about yourself. Rakesh Khanna, MD & VC of Singer India talks about sewing which is a by and large eco-friendly activity that is in reminisce with the current customer preference.
Reviving a traditional skill
Learning to sew has gained popularity among the younger generation. They view it from a crafting and DIY perspective. Influencers are playing a significant role in showcasing the benefits of this traditional skill, helping to breathe new life into sewing and stitching. Recognizing this trend, Singer India launched the #ReviveTraditionsWithSE9185 campaign, featuring a 3-in-1 sewing machine that appeals to socially aware consumers. This campaign not only promotes the joy of creating and crafting but also bridges the gap between generations. This is because older individuals pass on their knowledge to younger learners.
Growth of online communities
The rise of DIY trends has fueled the growth of online sewing communities. These platforms allow individuals to share their creations, seek advice, and learn new techniques. During the pandemic, Singer India started an online sewing studio offering courses that have drawn increasing numbers of participants. All of these participants were eager to enhance their skills and connect with like-minded enthusiasts.
Embracing modern technology
In today’s fast-paced world, tips and tricks videos have made sewing more accessible. These videos, often shared by influencers, simplify complex techniques and inspire beginners to explore the craft. Singer India has responded by introducing user-friendly tutorials and promoting their Wi-Fi-enabled sewing machine, SE9185, blending tradition with modern technology. This content not only raises awareness of the art of sewing but also makes the craft more appealing to a new generation.
