Millennials vs. Gen Z – Who’s Winning the Sustainability Race?
The stereotype of Gen Z as eco-warriors may need a second look. According to 33Seconds’ TikTok-based eco-community research, millennials are leading the charge in emotional and financial commitments to sustainability. Nearly half of millennials (43%) actively engage in climate change conversations, making substantial lifestyle changes, compared to only 27% of Gen Z. Shopping Habits Unveiled […]
Evolving Trends and Concerns in India’s Skincare Industry
In recent years, India’s skincare industry has witnessed a transformative shift away from the traditional emphasis on fair skin as the epitome of beauty. While the eurocentric standards persist, emerging skincare brands now prioritize realistic goals, prompting concerns about consumerism and unrealistic skin ideals. The Cultural mirage The pervasive cultural notion that fair skin equates […]