The unexpected rise of Pickleball: A fun and accessible sport for all ages
Pickleball, once considered a leisure activity for retirees, has unexpectedly captured the interest of all age groups, from millennials to gen z. This unique game, combining elements of tennis, badminton, and ping-pong, is now a favorite for its ease of play, accessibility, and social benefits. Easy fitness and accessibility Pickleball offers a balanced workout without […]
Gen Z drives growth in the pre-owned luxury market for sustainable fashion
Generation Z has been brought up during a period when environmental issues are well amplified and climate change is rife and this has made sustainability a significant consideration for them. This generation is in turn resorting to the pre-Owned luxury Market wherein they purchase and sell luxury items labelled as ‘used’. These products such as […]
Gen Z trades Booze for Brews: The rise of coffee carts
It is worth noting that people of the Gen Z, often called Zoomers, are abandoning alcohol and choosing healthier drinks, and this trend is also affecting interior design. The cocktail bar carts which was quite famous among the ‘Generation Y’ is slowly giving space to coffee carts, marking a shift in their lifestyle towards healthier […]
Rising emigration: Why Indians are leaving Sweden
Sweden, a popular destination for Indians and the fifth-largest country in Europe, is increasingly seeing Indian immigrants reconsider their decision to settle there. Ankur Tyagi, an Indian software engineer and CEO of the Sweden-India Business Council, highlighted the growing trend of Indians returning to their homeland. Through social media, Tyagi identified five key reasons behind […]
Breaking sexual taboos: The Mission behind brand ‘Manzuri’
Ritesh D Ritelin, founder of the wellness startup Manzuri, has a straightforward way of describing his work: “I sell orgasms for a living.” This bold statement, made during an interview with finance influencer Sharan Hegde on the 1% Club, captures the essence of his mission—to break taboos around sex and sexual health in India. What […]
The 15x15x15 rule: A pathway to financial freedom?
Envision yourself to be financially independent, specifically be a crorepati, by the way your investments expand without having to watch them actively all day or risking your money. A dream? This dream can be within your reach through the 15 x 15 x 15 rule –a basic rule of investment. What is the 15 x […]
The economic benefits of marriage equality: Insights from a WSU study
A recent study by Washington State University highlights the significant economic benefits of marriage equality, particularly in retaining highly skilled workers and reducing emigration to the United States. The research, co-authored by WSU economists Koroles Awad and Jill McCluskey, reveals that European countries recognizing same-sex marriages saw a 21% decline in new H-1B visa applications […]
The dangers of Thinspo: A harmful social media trend
In recent years, social media has become a breeding ground for various trends, some of which can be harmful. One such detrimental trend is “Thinspo,” short for “thinspiration,” which promotes extreme thinness and unhealthy weight loss practices under the guise of motivation or inspiration. What is “Thinspo”? Thinspo content typically consists of images, quotes, and […]
Gen Z’s disinterest in fast food poses challenges for major chains
Gen Z was found to be the least excited about fast foods implying that market giants such as McDonald might be affected. Another survey done by Morning Consult pointed that today’s young consumers of meals do not rate fast food as much of a good value as the previous generations do. This survey was done […]
Gen Z: The creators redefining digital content
Hi Gen Z! Say hello to Generation Z, who are rapidly altering the face of digital media content. That is different from previous generations where they are just consuming content and not posting any content. A global survey published in YouTube: Culture & Trends revealed that as many as 83% of Gen Z described themselves […]