The Rise of ‘NATO’ Dating in 2023

Gen Z's NATO dating

What does NATO daring mean?  Tinder’s Year in Swipe reveals a significant shift in the dating landscape, with singles prioritizing experiences over predefined outcomes. Gen Z is challenging traditional expectations, embracing a dating trend known as ‘NATO,’ meaning Not Attached To an Outcome. This approach encourages open-ended connections without fixating on specific relationship goals. Tinder’s […]

Teenagers & Social Media: Concerns and Realities

Teens on social media: Is it concerning?

A recent Pew Research Center report has brought attention to the fact that nearly one in five teenagers claim to be on TikTok or YouTube “almost constantly.” The survey of 1,453 13- to 17-year-olds revealed that YouTube is the most widely used platform, with 93% of respondents using it regularly, followed by TikTok (63%), Snapchat […]